Ladies: Wear Red.

Red enhances men’s attraction to women. Two University of Rochester psychologists just published their proof that men are attracted to women in red.

Sent in by Science Cheerleader subscriber Brian Krueger, a graduate student at the University of Iowa, and creator of LabSpaces.net.

“…women shown wearing red were rated significantly more attractive and sexually desirable by men than the exact same women shown with other colors. When wearing red, the woman was also more likely to score an invitation to the prom and to be treated to a more expensive outing. ”

Research has shown that nonhuman male primates are particularly attracted to females displaying red. Female baboons and chimpanzees, for example, redden conspicuously when nearing ovulation, sending a clear sexual signal designed to attract males. 

As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive.” 

Really?!  :)