Science Cheerleader

From the NASA press release:
Now anyone with a Web browser can become a Martian explorer. That’s because NASA is launching a new citizen-science Web site, called “Be a Martian,” that gives people a chance to view hundreds of thousands of images gathered over decades of exploration on the Red Planet.
The site is also designed as a game with a twofold purpose: NASA and Microsoft hope it will spur interest in science and technology among students in the U.S. and around the world. It also is a “crowdsourcing” tool designed to tap visitors’ brains and help the space agency process volumes of Mars images.
“We really need the next generation of explorers,” says Michelle Viotti, director of Mars Public Outreach at NASA’s Jet Propulsion Laboratory. “And we’re also accomplishing something important for NASA. There’s so much data coming back from Mars. Having a wider crowd look at the data, classify it and help understand its meaning is very important.”

“So NASA and Microsoft are combining crowd-sourcing, cloud-computing, and citizen-science, all toward aligning with a web philosophy that Tim O’Reilly calls ’small pieces loosely joined,’ ” says Microsoft’s CTO of Advanced Government Technologies, Lewis Shepherd. (more…)

Love this! Coming soon, another promising citizen science application for your smart phone. The Extraordinaries — On-demand crowdsourced volunteerism via smartphones. 20 minute volunteer activities you can do from your cell phone.
(from The Extraordinaires website):

“We created mobile smartphone software designed to facilitate crowdsourcing (a large task, broken into little pieces, and worked on by many people). Typically, these tasks are small, requiring only a few minutes to complete.

Many successful businesses use crowdsourcing. In only two years, iStockPhoto dominated the stock photo industry by crowdsourcing its photographs. InnoCentive has solved tough scientific problems by crowdsourcing solutions from amateur scientists. Wikipedia uses crowdsourcing to generate millions of articles from writers all over the world.

We bring the concept of crowdsourcing to volunteering and community engagement, and we’ve created a mechanism for organizations to take advantage of previously inaccessible volunteer labor.”

Science Cheerleader featured in Sunday, September 14, 2008 Philadelphia Inquirer article.

Just thought I’d share this recent Philadelphia Inquirer article with you. It’s on the concept of Crowdsourcing and you’ll see the Science Cheerleader in there in referenced to how citizen scientists can advance science through Crowdsourcing.