Will.i.am: Breaking through the noise.

Will.i.am has partnered up with Segway inventor and founder of the USFirst Robotics Competition, Dean Kamen, to create a game-changing back-to-school TV special airing Sunday night on ABC titled “i am FIRST: Science is Rock and Roll.” The show, which features special guests including Aerosmith’s Steven Tyler, U2’s Bono, Britney Spears, Justin Bieber, Miley Cyrus, Jack Black and Willow Smith, encourages students to pursue academic excellence in the sciences by showcasing FIRST competitors as the rock stars of the future.

“I was talking to a 14-year-old who was writing code and making LEGOs go 15 miles per hour,” he said. “I’m inspired by these kids, I’m inspired by programs like this and I’m doing all I can… I figured out a way to break through the noise.”

By all accounts, Will.i.am and Dean Kamen are onto something ver, very BIG. Check this out: